Focusing on organic growth, lead generation, brand strategy, and brand authority for B2B and e-commerce companies across Egypt, MENA, and the UK, drawing on a background in storytelling and audience-building to deliver senior-level output in minimal hands-on time. Certified by 10 industry leaders — including Anthropic, Ahrefs, and SEMrush — in AI marketing, SEO, and digital PR. Skilled in WordPress, WooCommerce, Google Analytics, Meta Ads, SEMrush, Ahrefs, CRM design, ERP deployment, team building, and cross-functional collaboration.

12,000+ newsletter readers • 91% cost cut via AI workflow • Top 10 organic rank, $0 ad spend • Certified by 10 industry leaders


Experience


Head of Web

  • Own the full web presence end-to-end including WooCommerce infrastructure, technical SEO, and conversion optimization to drive organic growth.
  • Built an AI-augmented workflow that cut annual maintenance costs by 91% and reduced hands-on work to roughly 2 hours a month.
  • Executed an SEO strategy that ranked AWMeco among the top 10 eco-friendly packaging companies in Egypt organically, with zero paid search spend.


Digital Marketing Manager

Operated at Fractional CMO scope across 5 concurrent B2B and e-commerce clients — owning strategy, brand, content, paid media, and growth roadmaps end-to-end.

  • Took multiple clients from zero to market, handling business planning, brand identity design, digital execution, and measurable pipeline growth.
  • Built full visual identities and brand positioning for early-stage businesses entering competitive B2B and e-commerce spaces.
  • Designed and implemented lead generation funnels that converted brand awareness into consistent inbound sales activity across concurrent client engagements.
  • Directed a rotating network of freelance designers, developers, and content specialists across 5 client accounts — setting priorities, reviewing output, and managing deadlines.
  • Advised client-side marketing stakeholders on campaign execution, reporting, and channel strategy.
  • Served as CTO during periods of high demand; led UK market expansion testing; ultimately focused on digital strategy at Fractional CMO scope until company merger.

Event Manager

  • Managed the CIMADECA festival end-to-end across online and offline channels — logistics, communications, audience development, and stakeholder coordination.
  • Delivered a full cultural event experience serving 2,000+ visitors under live operational pressure.

Social Media Marketing Specialist

  • Developed and executed social media strategy for an experimental film festival, growing audience awareness and engagement with limited resources.


Recommendation Letters


MGNT


AWMeco


Media & Publishing


Publisher

  • Built and grew a monthly business newsletter to 12,000+ readers globally, covering B2B marketing, growth strategy, and entrepreneurship.
  • Demonstrated consistent ability to attract and retain a professional audience without a brand budget — purely through content authority and editorial consistency.
  • Designed and runs entirely by me and my AI-augmented workflow, maintaining senior editorial and technical quality in under 2 hours per month.

Founder

  • Built and operate a free, independent B2B market intelligence resource covering the Egyptian B2B Market online signals — collecting, organizing, and publicly releasing data-backed insights with no commercial agenda.
  • Designed and runs entirely by me and my AI-augmented workflow, maintaining senior editorial and technical quality in under 30 minutes per day.
  • Self-funded and editorially independent — no agency, no products.

Founder

  • Founded and ran an online radio platform curating underground arts and music across MENA — one of the region’s earliest digital directories for independent artistic culture.
  • Grew an engaged community of 100k listeners from zero with no budget, purely through curation and authentic storytelling.

Certifications


Anthropic


Ahrefs


Canva


SEMrush


SEMrush


HubSpot Academy


HP LIFE / HP Foundation


Adobe


Brevo


WordPress



Skills


Strategy

· Business Planning
· Market Research
· Brand Strategy
· Digital Marketing Strategy
· Sales Strategy
· E-Commerce Strategy
· Pricing Strategy
· AI-Augmentation Strategy

Digital

· Lead Funnel Design
· SEO
· E-Commerce Development
· Digital PR
· SEM
· Brand Identity Design
· CRM Design
· ERP Deployment

Content

· Content Writing
· Copywriting
· Content Editing
· Storytelling
· Filmmaking

Technical

· WordPress
· WooCommerce
· Shopify
· Project Management
· AI Marketing


Education


Bachelor’s Degree — Playwriting & Screenwriting


Faculty of Commerce


High School Degree General Major