Focusing on organic growth, lead generation, brand strategy, and brand authority for B2B and e-commerce companies across Egypt, MENA, and the UK, drawing on a background in storytelling and audience-building to deliver senior-level output in minimal hands-on time. Certified by 10 industry leaders — including Anthropic, Ahrefs, and SEMrush — in AI marketing, SEO, and digital PR. Skilled in WordPress, WooCommerce, Google Analytics, Meta Ads, SEMrush, Ahrefs, CRM design, ERP deployment, team building, and cross-functional collaboration.
12,000+ newsletter readers • 91% cost cut via AI workflow • Top 10 organic rank, $0 ad spend • Certified by 10 industry leaders
Experience
Head of Web
AWMeco — Remote
Dec 2022 – Present
- Own the full web presence end-to-end including WooCommerce infrastructure, technical SEO, and conversion optimization to drive organic growth.
- Built an AI-augmented workflow that cut annual maintenance costs by 91% and reduced hands-on work to roughly 2 hours a month.
- Executed an SEO strategy that ranked AWMeco among the top 10 eco-friendly packaging companies in Egypt organically, with zero paid search spend.
Digital Marketing Manager
MGNT — Full-time
Oct 2021 – Mar 2026
Operated at Fractional CMO scope across 5 concurrent B2B and e-commerce clients — owning strategy, brand, content, paid media, and growth roadmaps end-to-end.
- Took multiple clients from zero to market, handling business planning, brand identity design, digital execution, and measurable pipeline growth.
- Built full visual identities and brand positioning for early-stage businesses entering competitive B2B and e-commerce spaces.
- Designed and implemented lead generation funnels that converted brand awareness into consistent inbound sales activity across concurrent client engagements.
- Directed a rotating network of freelance designers, developers, and content specialists across 5 client accounts — setting priorities, reviewing output, and managing deadlines.
- Advised client-side marketing stakeholders on campaign execution, reporting, and channel strategy.
- Served as CTO during periods of high demand; led UK market expansion testing; ultimately focused on digital strategy at Fractional CMO scope until company merger.
Event Manager
Adef — Arab Digital Expression Foundation – Full-time
2019-2020
- Managed the CIMADECA festival end-to-end across online and offline channels — logistics, communications, audience development, and stakeholder coordination.
- Delivered a full cultural event experience serving 2,000+ visitors under live operational pressure.
Social Media Marketing Specialist
El Nahda Association, Jesuit Cairo – Hybrid
2016 – 2017
- Developed and executed social media strategy for an experimental film festival, growing audience awareness and engagement with limited resources.
Recommendation Letters
MGNT
Officially wrote and sent at 2026
AWMeco
Officially wrote and sent at 2025
Media & Publishing
Publisher
May 2025 – Present
- Built and grew a monthly business newsletter to 12,000+ readers globally, covering B2B marketing, growth strategy, and entrepreneurship.
- Demonstrated consistent ability to attract and retain a professional audience without a brand budget — purely through content authority and editorial consistency.
- Designed and runs entirely by me and my AI-augmented workflow, maintaining senior editorial and technical quality in under 2 hours per month.
Founder
Feb 2025 – Present
- Built and operate a free, independent B2B market intelligence resource covering the Egyptian B2B Market online signals — collecting, organizing, and publicly releasing data-backed insights with no commercial agenda.
- Designed and runs entirely by me and my AI-augmented workflow, maintaining senior editorial and technical quality in under 30 minutes per day.
- Self-funded and editorially independent — no agency, no products.
Founder
Radio BDROOM — Full-time
2013 – 2015
- Founded and ran an online radio platform curating underground arts and music across MENA — one of the region’s earliest digital directories for independent artistic culture.
- Grew an engaged community of 100k listeners from zero with no budget, purely through curation and authentic storytelling.
Certifications
Anthropic
AI Fluency: Framework & Foundations
Ahrefs
Certified in Ahrefs’ Marketing Platform
Canva
Human-Centered Design
SEMrush
AI Visibility Essentials with Semrush
SEMrush
Mastering Digital PR with Brian Dean
HubSpot Academy
Digital Advertising Certified
HP LIFE / HP Foundation
Agile Project Management
Adobe
Project Planning Techniques and Insights
Brevo
Email Marketing Automation
WordPress
Advanced WordPress User
Skills
Strategy
· Business Planning
· Market Research
· Brand Strategy
· Digital Marketing Strategy
· Sales Strategy
· E-Commerce Strategy
· Pricing Strategy
· AI-Augmentation Strategy
Digital
· Lead Funnel Design
· SEO
· E-Commerce Development
· Digital PR
· SEM
· Brand Identity Design
· CRM Design
· ERP Deployment
Content
· Content Writing
· Copywriting
· Content Editing
· Storytelling
· Filmmaking
Technical
· WordPress
· WooCommerce
· Shopify
· Project Management
· AI Marketing
Education
Bachelor’s Degree — Playwriting & Screenwriting
High Cinema Institute, Cairo
Sep 2017 – Jun 2021
Faculty of Commerce
Cairo University
Oct 2011 – Jun 2017
High School Degree — General Major
El Noqrashy Secondary Military School
Oct 2009 – Jun 2011