Build brand systems that scale across teams, channels, and platforms — not creative concepts that live in PDFs.
Get visual identity, messaging frameworks, and digital templates deployed across every customer touchpoint in 3-4 weeks.
What THATMABD Delivers
Integrated Visual Identity and Design System
THATMABD builds comprehensive brand architecture that defines how your company presents itself across all digital channels:
Complete Design System Framework
Visual identity including logo variations and usage rules, color palettes with exact specifications (hex codes, RGB, CMYK, Pantone), typography hierarchy with web and print fonts, iconography libraries, photography style guidelines, and spacing principles. Every element specified with technical precision enabling designers, developers, and marketers to execute consistently without constant creative review. Includes accessibility compliance with WCAG contrast ratios for all text and interactive elements.
Reusable Interface Components and Templates
Design patterns that maintain brand consistency across digital properties: button styles and states, form inputs, card layouts, navigation patterns, call-to-action treatments, page templates. These aren’t just static mockups — they’re specifications showing responsive behavior across desktop, tablet, and mobile, with annotated details for development teams. Ensures every digital touchpoint feels part of a unified system rather than disconnected executions.
Brand Voice and Communication Standards
Written framework defining how your company communicates across contexts. Establishes core voice characteristics (professional, approachable, technical, conversational) with specific examples across communication types. Provides tone guidance for various scenarios: marketing copy, customer service responses, error messages, transactional emails, social media, technical documentation. Includes vocabulary preferences, phrase patterns to embrace or avoid, and on-brand versus off-brand examples that teams reference when creating content.
Production-Ready Asset Library
Organized repository containing every brand element: logo files in all formats, color swatches, font files, icon libraries, image collections, and template files. Structured with clear naming conventions and usage documentation. Accessible to everyone who creates customer-facing content without requiring design expertise to use correctly. Reduces creative bottlenecks and ensures quality whether content comes from marketing, sales, or product teams.
Website and Digital Channel Alignment
THATMABD ensures brand identity translates consistently across all platforms where customers encounter your business:
Complete Website Design Implementation
Application of brand system to full website redesign or refinement. Includes homepage hero design, internal page templates, navigation architecture, footer structure, form designs, and interactive element styling. Every page type — product pages, service descriptions, about sections, blog layouts, contact forms — designed to brand standards with reusable components that maintain consistency as content changes. Delivered with responsive specifications showing how designs adapt across screen sizes.
Multi-Channel Brand Application
Brand deployment across social media (profile images, cover photos, post templates), email communications (transactional and marketing templates), digital advertising (Google, LinkedIn, Facebook creative standards), and business documents (presentations, proposals, reports). Creates cohesive presence where customers immediately recognize your brand regardless of channel. Includes platform-specific technical requirements and Canva or Figma templates enabling teams to create content independently.
Operational Template Libraries
Sales presentations, proposal templates, one-pagers, case study layouts, social media content grids, email campaign designs, and landing page frameworks. Delivered as editable files (PowerPoint, Google Slides, Figma, Canva) that non-designers can customize with specific content while maintaining brand quality. Accelerates content production from days to hours and eliminates designer dependency for routine materials.
Messaging Framework and Strategic Positioning
THATMABD defines what your company says, not just how it looks:
Value Proposition Architecture
Clear articulation of what your company delivers, for whom, and why it matters. Defines primary value proposition for overall company plus tailored positioning for key customer segments or product lines. Includes proof points, competitive differentiation, and specific benefits customers receive. Structured as modular messaging that sales, marketing, and executives adapt to different contexts while maintaining consistency.
Competitive Positioning and Differentiation
Explicit definition of how your company positions relative to competitors. Identifies competitive battlegrounds where you compete directly, areas where you differentiate, and messaging against specific competitor types: direct competitors, substitute solutions, and do-nothing alternatives. Includes customer segment messaging acknowledging different pain points, priorities, and decision criteria across buyer types — CFOs versus operations managers, enterprises versus mid-market companies.
Standardized Product and Service Language
Consistent terminology for describing what you offer. Defines product names, category positioning, feature descriptions, benefit statements, and technical specifications. Includes taglines and brand statements, elevator pitch frameworks for various contexts, and standard responses to common objections and frequently asked questions. Ensures everyone from sales to customer service to executives describes offerings consistently.
Brand Guidelines and Governance System
THATMABD creates operational systems ensuring brand consistency as multiple team members create content:
Comprehensive Brand Guidelines Documentation (40-60 pages)
Complete reference manual documenting every aspect of brand system: visual identity rules, messaging frameworks, tone guidance, application examples, and usage dos/don’ts. Designed as working reference teams consult when creating new content, not just onboarding document. Includes visual examples showing correct and incorrect usage. Available as searchable PDF and web-based style guide for easy access.
Brand Compliance and Review Process
Framework for maintaining quality across organization. Defines which content types require creative review versus can be produced from templates, establishes approval workflows for external-facing materials, and creates feedback mechanisms when brand inconsistencies surface. Includes quality control checklist teams use before publishing content. Balances consistency with execution speed.
Scalability and Evolution Framework
Principles for extending brand to new contexts as business evolves. Defines approach for creating new templates, adapting brand to new platforms or channels, and making localized adjustments for international markets while maintaining core integrity. Ensures brand system grows with business rather than requiring complete redesign every few years.
Brand Development Deliverables
Digital Identity System Package
Logo files (vector EPS, AI, SVG; raster PNG, JPG at multiple resolutions), color definitions across all formats, typography system with font files and web licensing, icon library, photography guidelines, and design pattern specifications. Organized digital files plus comprehensive usage documentation.
Brand Guidelines Manual (40-60 pages)
Complete reference covering visual identity rules, messaging frameworks, tone of voice, application examples across channels, and usage guidelines. Includes visual examples of correct and incorrect implementation. Delivered as PDF and web-based style guide.
Website Design System
Page templates, component library, responsive design specifications, and interaction patterns. Includes design files (Figma, Adobe XD, or Sketch), annotated specifications for developers, and coded components if applicable to your platform.
Digital Channel Template Library
- Social media: Profile images, cover photos, post templates for all active platforms
- Email: Coded responsive HTML templates for transactional and marketing use
- Presentations: Sales decks, proposal templates, corporate presentations
- Marketing: One-pagers, case studies, landing page layouts, ad creative templates
Messaging Framework Document
Value propositions, competitive positioning, customer segment messaging, product descriptions, taglines, elevator pitches, and objection responses. Organized as modular content blocks adaptable to specific contexts.
Organized Asset Library
Complete file repository with clear folder structure, naming conventions, and access documentation. Delivered via shared drive or integrated into your digital asset management system.
Why This Capability Matters
Integrates Brand with Digital Transformation
Traditional brand development happens in isolation — agencies create visual identity while IT builds systems, resulting in beautiful brands that don’t translate to functional interfaces or digital platforms that ignore brand standards. THATMABD integrates brand development with website design, platform builds, and system architecture from day one. Your visual identity, messaging, and user experience align across every digital touchpoint because they’re designed together, not retrofitted later.
Delivers in Weeks, Not Quarters
Traditional brand agencies take 3-6 months for discovery, strategy, design exploration, stakeholder reviews, and documentation. THATMABD completes comprehensive brand development in 3-4 weeks within the 90-day transformation cycle. This speed comes from integrated process and decision frameworks that prevent endless revisions. You get complete brand system — visual identity, messaging, templates, guidelines — deployed across all channels before traditional agencies finish initial concepts.
Scales Quality Without Creative Bottlenecks
Without standardized systems, every piece of content requires custom design work and multiple review cycles. Marketing waits on designers. Sales creates off-brand presentations. Social posts vary wildly in quality. Regional teams invent their own interpretations. THATMABD’s template libraries and documented standards enable anyone creating customer-facing content to execute to brand quality independently. Junior marketers produce materials matching executive presentations. New hires have clear guidance. Content production accelerates from days to hours while improving consistency.
Eliminates Brand Fragmentation Costs
Inconsistent brand presentation dilutes recognition, confuses positioning, and wastes creative effort. When every team interprets brand differently, customers encounter fragmented experiences that undermine trust and make your company appear smaller or less professional than it is. Every touchpoint working against each other instead of compounding impact. Systematic brand architecture ensures everyone executes consistently, multiplying the effect of every customer interaction and making marketing investment work harder.
Creates Operational Asset, Not Creative Project
Most brand development produces beautiful PDFs that sit unused while teams continue operating inconsistently. THATMABD delivers working systems: template libraries teams actually use, guidelines teams reference, and asset repositories integrated into daily workflows. The brand system becomes operational infrastructure that scales with your business, not a one-time creative exercise requiring refresh every few years.
Who Needs This Capability
Companies where brand fragmentation blocks execution and growth. Different teams using different logos, colors, and messaging. No templates forcing custom design for routine content. Marketing dependent on designer availability slowing campaign velocity. Sales creating proposals that don’t match corporate positioning. Brand quality that undermines premium pricing or makes company appear less sophisticated than competitors. Need operational brand systems that enable consistent, fast execution.
Organizations repositioning strategically or scaling rapidly. Businesses expanding into new markets requiring refreshed brand to match new positioning. Companies moving upmarket where current brand doesn’t support premium strategy. Mergers requiring unified brand architecture. Product launches needing distinct but connected sub-brands. Rapid growth where maintaining brand quality across expanding teams becomes impossible without documented standards.
B2B companies where weak digital brand costs opportunities. Strong products and services but poor digital representation. Website that doesn’t reflect company quality or capabilities. Generic social presence indistinguishable from competitors. Messaging focused on features rather than customer outcomes. Sales cycles lengthening because prospects question credibility based on brand presentation. Capital raises or partnerships where professional brand presence affects stakeholder confidence.
Integration with Digital Transformation
Brand Development isn’t a standalone creative project — it’s foundational infrastructure for THATMABD’s broader transformation capabilities:
Website redesign and development applies brand system to complete digital experience, ensuring visual identity translates effectively to functional interfaces with consistent component usage.
Marketing automation deploys branded templates across email campaigns and customer communications, scaling brand quality through every automated touchpoint without manual design work.
Sales platforms incorporate messaging frameworks into quote generators, proposal systems, and customer portals, ensuring brand consistency extends into operational systems, not just marketing.
Customer experience design aligns interface patterns with brand visual language, creating seamless experience from initial marketing through product usage and support.
Digital sales platforms and portals inherit brand components for consistent customer-facing interfaces — ensuring ordering systems, account management, and self-service tools maintain brand quality.
Brand development happens early in 90-day transformation cycles, establishing design and messaging foundation that all subsequent digital systems build upon. This integration prevents the common problem where companies launch new platforms that clash with brand identity or create beautiful brands that don’t translate to functional systems their customers actually use.
Timeline and Investment
Brand Development typically requires 3-4 weeks within THATMABD’s 90-day transformation cycle:
Week 1: Discovery workshops, competitive analysis, stakeholder interviews, strategic direction definition, and mood board review
Week 2-3: Visual identity design iterations, messaging framework development, template creation, and stakeholder feedback cycles
Week 4: Guidelines documentation, asset library organization, template finalization, and team training on brand system usage
This timeline assumes decisions happen within 48-72 hours and feedback consolidates efficiently through designated decision-makers. Extensive stakeholder review processes or indecisive leadership extend timelines.
Brand Development often runs parallel to technical architecture work in transformation engagements — visual identity and messaging develop while system integration planning proceeds simultaneously, ensuring brand is ready when digital platforms deploy.
Ready to build a brand system that scales with your business?
[Start Brand Development]