Get strategic technical partnership, not reactive help desk — with continuous optimization, business analytics, and proactive improvements compounding transformation ROI.
THATMABD provides ongoing technical support, platform maintenance, performance monitoring, and strategic guidance ensuring your transformation delivers sustained value.
What THATMABD Delivers
Proactive System Monitoring and Maintenance
THATMABD monitors your digital infrastructure continuously, identifying and resolving issues before they impact customers or operations:
24/7 Platform Health Monitoring
Automated monitoring tracking uptime, performance, and error rates across all deployed systems. Monitors website availability and response times, e-commerce transaction success rates, API connection health between integrated systems, database performance and capacity, email deliverability rates, and CRM sync status. Alert thresholds trigger notifications when metrics fall outside normal ranges — slow page loads, failed payment processing, integration errors, or unusual traffic patterns. THATMABD receives alerts immediately and begins investigation before problems escalate to customer-facing failures or revenue loss.
Preventive Maintenance and Updates
Regular platform updates ensuring security, compatibility, and performance optimization. Includes applying security patches addressing vulnerabilities before exploitation, plugin and extension updates maintaining compatibility with platform core, dependency updates for underlying frameworks and libraries, and performance optimizations based on usage patterns. Updates tested in staging environments before production deployment, preventing the common problem where updates inadvertently break functionality. Maintenance windows scheduled during low-traffic periods to minimize disruption.
Performance Optimization and Tuning
Continuous analysis identifying opportunities to improve speed, efficiency, and user experience. Database query optimization reducing load times, image compression and CDN configuration accelerating page rendering, caching strategy refinement for frequently accessed content, and code optimization eliminating bottlenecks. Performance monitoring tracks core web vitals (Largest Contentful Paint, First Input Delay, Cumulative Layout Shift) ensuring sites meet Google’s ranking factors and user experience standards. Regular performance audits identify degradation before it affects conversion rates or search rankings.
Backup and Disaster Recovery
Automated backup systems protecting against data loss from technical failures, security incidents, or human error. Daily automated backups of databases, files, and configurations stored in geographically distributed locations. Backup integrity testing verifying restore capability rather than assuming backups work when needed. Documented recovery procedures specifying Recovery Time Objective (how quickly systems restore) and Recovery Point Objective (maximum data loss acceptable). For critical e-commerce or SaaS platforms, includes redundant infrastructure enabling failover to backup systems if primary infrastructure fails.
Security Monitoring and Threat Response
Continuous security surveillance detecting suspicious activity, unauthorized access attempts, or potential breaches. Monitors failed login attempts indicating brute force attacks, unusual traffic patterns suggesting DDoS attempts, file changes indicating potential compromise, and vulnerability scans from security researchers or attackers. Security incident response procedures define escalation paths, containment strategies, and communication protocols. Includes firewall rule management, SSL certificate monitoring and renewal, and compliance with security frameworks relevant to your industry.
Technical Issue Resolution
THATMABD provides responsive troubleshooting when problems arise, minimizing downtime and business disruption:
Tiered Support Response Structure
Multi-level support system matching issue urgency to response time. Critical issues (site down, payment processing failure, data breach) receive immediate response with escalation to senior engineers. High-priority issues (degraded performance, integration failures, functionality errors) receive rapid response. Normal requests (content updates, configuration changes, feature questions) handled within standard timeframes. Low-priority items (feature requests, optimization suggestions) queued for planning cycles. Clear SLA definitions prevent disputes about expected response times.
Root Cause Analysis and Permanent Fixes
Investigation beyond surface symptoms to identify underlying causes preventing recurrence. When issues emerge, THATMABD documents what happened, determines why it happened, identifies contributing factors, and implements fixes addressing root cause rather than just symptoms. Includes post-incident reviews for significant outages documenting timeline, impact, resolution steps, and preventive measures. Creates institutional knowledge preventing same problems from recurring and improving overall system reliability over time.
Integration Troubleshooting
Specialized support for complex issues spanning multiple connected systems. When CRM data doesn’t sync to marketing automation, orders don’t transmit to ERP, or payment failures occur without clear errors, THATMABD traces issues across system boundaries identifying where integration breaks. Requires understanding of how systems connect, what data flows where, and which system owns each function — expertise most companies lack internally. Maintains integration documentation showing data flows and dependencies, accelerating troubleshooting when issues arise.
User Support Escalation
Second-level support for issues your team can’t resolve internally. Your customer service or operations team handles routine user questions using provided documentation. When they encounter problems beyond their knowledge — unexpected system behavior, data discrepancies, functionality not working as designed — they escalate to THATMABD for technical investigation. Includes training your team on what they can handle versus when to escalate, preventing both learned helplessness (escalating everything) and stubborn independence (wasting hours on problems requiring technical expertise).
Emergency Response and Rapid Deployment
Capability for urgent fixes outside normal support queues when business impact justifies immediate attention. Critical payment processing failures during peak sales periods, security vulnerabilities requiring immediate patches, or integration breaks affecting order fulfillment receive priority response regardless of planned work. Includes ability to deploy hotfixes quickly when problems can’t wait for normal release cycles. Balances rapid response with proper testing to avoid fixing one problem while creating another.
Platform Enhancement and Evolution
THATMABD ensures your digital systems evolve with business needs rather than becoming outdated:
Minor Feature Updates and Improvements
Ongoing refinements based on user feedback, operational needs, and performance data. Adding fields to forms, adjusting workflow logic, creating new email templates, modifying dashboard views, or implementing small UX improvements. These incremental enhancements keep systems aligned with evolving business requirements without requiring major redesign projects. Managed through regular update cycles (monthly or quarterly) where accumulated requests get prioritized, developed, tested, and deployed together.
Compatibility Updates for Third-Party Changes
Adaptations maintaining functionality when external platforms change. Payment gateway API updates, CRM platform upgrades, shipping carrier integration modifications, social media platform changes, or email provider requirement updates all potentially break existing integrations. THATMABD monitors vendor roadmaps and deprecation notices, tests impact of upcoming changes, and implements necessary code updates before functionality breaks. Prevents the common scenario where platforms suddenly stop working because external dependency changed without warning.
Regulatory and Compliance Updates
System modifications ensuring ongoing compliance with evolving legal requirements. GDPR consent mechanisms, CCPA data deletion capabilities, accessibility standards (WCAG 2.1), payment card industry security requirements, industry-specific regulations, or tax law changes often require technical implementation. THATMABD tracks regulatory changes affecting digital systems and implements required updates before compliance deadlines. Includes documentation supporting audit requirements.
Technology Stack Modernization
Strategic upgrades preventing technical debt accumulation as platforms age. Updating underlying frameworks approaching end-of-life, migrating from deprecated APIs to current versions, adopting new platform capabilities improving performance or security, and refactoring code as better approaches emerge. Prevents the expensive situation where systems become so outdated that maintenance becomes impossible, forcing complete rebuilds. Maintains systems in supportable state where updates remain feasible and security patches available.
Business Growth Adaptations
System scaling and feature additions supporting business expansion. As transaction volume grows, systems require performance optimization, infrastructure scaling, or architectural changes handling increased load. New product lines may need catalog expansions, pricing logic updates, or workflow modifications. Geographic expansion requires localization, multi-currency support, or regional compliance features. THATMABD adapts systems to business evolution rather than constraining growth due to system limitations.
Performance Analytics and Strategic Guidance
THATMABD provides ongoing analysis and recommendations optimizing results from deployed systems:
Monthly Performance Reviews
Regular analysis of key metrics showing trends, identifying issues, and recommending optimizations. Reviews include website traffic and conversion trends, sales platform transaction volumes and average order values, marketing automation engagement rates and lead quality metrics, CRM pipeline health and sales velocity, and system performance indicators. Compares current performance against baselines and goals, explaining variances and suggesting corrective actions when metrics decline or opportunities when performance exceeds expectations.
Conversion Rate Optimization Recommendations
Data-driven suggestions improving how effectively systems turn visitors into customers. Analysis of funnel drop-off points identifying friction, A/B test suggestions for high-impact elements, user session recordings revealing usability problems, heatmaps showing attention and interaction patterns, and form analytics identifying abandonment causes. Recommendations prioritized by potential impact and implementation complexity. Transforms performance monitoring from passive observation into active optimization driving continuous improvement.
Technical Debt Assessment and Planning
Periodic evaluation of system health identifying where shortcuts, accumulated changes, or aging technology create maintenance risks. Technical debt isn’t inherently bad — sometimes rapid feature delivery justifies taking shortcuts — but unmanaged debt eventually makes systems fragile, expensive to maintain, or impossible to extend. THATMABD assesses debt levels, prioritizes refactoring efforts by risk and value, and plans strategic improvements preventing systems from degrading into unmaintainable states.
Technology Roadmap Consultation
Strategic guidance on when to invest in new capabilities, when to optimize existing systems, and when to replace outdated platforms. As business needs evolve, leadership faces questions like: Should we add functionality to current e-commerce platform or migrate to more capable solution? Is marketing automation sufficient or do we need customer data platform? Should we build custom features or adopt third-party tools? THATMABD provides informed recommendations based on understanding your business context, system capabilities, and industry trends.
Best Practice Implementation
Ongoing introduction of emerging techniques, tools, and approaches improving system performance. Digital landscape evolves constantly — new SEO requirements, updated accessibility standards, improved analytics capabilities, enhanced security practices, or more efficient development approaches. THATMABD brings external expertise ensuring your systems benefit from industry advances rather than stagnating on initial implementation patterns. Includes knowledge transfer so internal teams understand why recommendations matter and how to maintain improvements.
Customer Success Management
THATMABD ensures you achieve intended business outcomes from digital transformation investment:
Quarterly Business Reviews
Strategic sessions with leadership reviewing transformation progress, business impact, and strategic priorities. Includes results achieved against original goals, ROI analysis showing investment return, upcoming opportunities for expansion or optimization, and alignment of technical roadmap with business strategy. Provides executive visibility into digital performance and ensures technical work remains focused on business priorities rather than becoming technology for its own sake.
User Adoption Support and Training
Ongoing assistance ensuring teams effectively use deployed systems. Initial training gets people started, but questions arise during daily use, new employees join requiring onboarding, and advanced features go underutilized without guidance. THATMABD provides documentation updates, video tutorials for common tasks, office hours for questions, refresher training sessions, and power-user development. High adoption rates multiply transformation ROI — systems that teams actually use deliver dramatically more value than technically excellent platforms sitting unused.
Process Optimization Consulting
Recommendations improving how business processes leverage digital systems. Technology enables efficiency, but organizations often replicate old manual processes in new systems rather than redesigning workflows for digital advantages. THATMABD identifies opportunities to streamline operations, eliminate redundant steps, automate handoffs, or restructure processes taking advantage of data visibility and integration capabilities. Transforms digital implementation from “automating existing processes” to “enabling new operating models.”
Stakeholder Communication and Reporting
Regular updates keeping leadership and teams informed about system status, improvements, and issues. Includes incident reports explaining what happened during outages and how recurrence gets prevented, release notes documenting new features and changes, performance summaries showing key metrics and trends, and proactive communication about planned maintenance or upcoming changes. Prevents surprises and builds confidence that systems are professionally managed rather than neglected post-launch.
Business & Tech Support Deliverables
Comprehensive Monitoring Dashboard
Real-time visibility into system health, performance metrics, uptime status, and alert history. Accessible to your team showing current operational status and historical trends. Provides transparency into system reliability and THATMABD’s proactive monitoring.
Support Ticket System
Dedicated platform for submitting requests, tracking issue status, and maintaining communication history. Includes priority classification, SLA tracking, and knowledge base for common questions. Ensures organized support process rather than scattered emails.
Monthly Performance Reports
Detailed analysis of key metrics including website traffic and conversion trends, sales platform performance, marketing automation engagement, CRM pipeline health, and system uptime. Compares current performance to previous periods and goals, identifies issues requiring attention, and recommends optimizations.
Quarterly Business Reviews
Strategic sessions with presentations covering transformation progress, business impact analysis, ROI calculations, technical roadmap alignment with business priorities, and recommendations for next-phase investments or optimizations.
Maintenance and Update Log
Documentation of all system changes including security patches applied, features added, bugs fixed, and performance optimizations implemented. Provides transparency and audit trail for compliance requirements.
Incident Response Documentation
Post-incident reviews for significant issues documenting what happened, how it was resolved, business impact, and preventive measures implemented. Builds institutional knowledge and demonstrates commitment to continuous improvement.
Updated Training Materials
Ongoing documentation updates, video tutorials, and user guides reflecting system changes and addressing common questions. Ensures teams have current information supporting effective system usage.
Why This Capability Matters
Prevents Revenue Loss from System Failures
Every hour of e-commerce downtime costs businesses thousands to millions in lost revenue depending on volume. Payment processing failures mean abandoned carts. Slow page loads reduce conversion rates by 7% for every second of delay. Integration breaks create order fulfillment delays damaging customer relationships. Proactive monitoring and rapid response minimize downtime impact — identifying issues before customers encounter them or resolving problems within minutes rather than hours. Companies with professional support maintain 99.9%+ uptime versus 95-98% for self-managed systems, translating to 5-10x less revenue lost to technical failures.
Eliminates Need for Full-Time Technical Staff
Hiring developers, system administrators, and DevOps engineers to maintain digital systems costs $300K-500K annually for minimal team (2-3 people) not including benefits, office space, and management overhead. Technical staff turnover creates knowledge gaps when employees leave. Skills required span multiple specializations — web development, database administration, security, integration, cloud infrastructure — difficult to find in single person or small team. Outsourced support provides access to diverse expertise at fraction of full-time staff cost while eliminating hiring, retention, and knowledge continuity challenges.
Maintains System Security and Compliance
Security vulnerabilities emerge constantly as attackers discover new exploits. Platforms release security patches requiring prompt application before vulnerabilities become exploited. Compliance requirements evolve with new regulations demanding technical implementations. Organizations without dedicated technical teams often fall behind on security updates, creating breach risk and compliance violations. Professional support ensures security patches apply promptly, systems maintain current security practices, and compliance requirements receive appropriate technical implementation.
Enables Continuous Improvement Rather Than Stagnation
Digital systems deployed without ongoing optimization gradually deteriorate — performance degrades as content and data accumulate, conversion rates plateau as initial launch benefits fade, new technologies emerge making current implementations outdated. Support including performance monitoring and optimization recommendations transforms systems from static deployments into continuously improving assets. Companies with active optimization programs see 20-30% year-over-year improvement in conversion rates, system performance, and operational efficiency versus flat or declining metrics for unmaintained systems.
Provides Strategic Technology Guidance
Internal teams focused on daily operations lack perspective on industry trends, emerging technologies, and strategic options. Decisions about when to upgrade platforms, which new capabilities to adopt, or how to architect for scale benefit from external expertise. Support including strategic consultation provides access to broader experience across multiple companies and industries, helping avoid expensive mistakes or missed opportunities. Particularly valuable for companies where technology isn’t core competency but digital systems are operationally critical.
Who Needs This Capability
Companies lacking internal technical teams to maintain digital systems. Small to mid-market organizations without dedicated developers, system administrators, or IT staff. Digital systems critical to operations but no technical expertise for troubleshooting, updates, or optimization. Previous reliance on agencies for one-time builds but no ongoing support relationship, creating vulnerability when issues arise or changes needed.
Organizations where system downtime directly impacts revenue. E-commerce businesses where website outages mean immediate sales loss. B2B companies with customer portals where access issues damage service quality. Manufacturers with digital ordering systems where failures disrupt customer operations. Any business where “we’ll fix it next week” isn’t acceptable response to technical problems.
Businesses experiencing technical debt or aging platform issues. Systems built 3-5+ years ago showing performance problems, security concerns, or compatibility issues with modern browsers and devices. Accumulated quick fixes creating fragile systems where changes risk breaking functionality. Outdated frameworks or platforms approaching end-of-support creating security and maintenance risks.
Companies wanting optimization and growth from existing investments. Digital systems deployed but performance plateauing or declining. Metrics not improving despite ongoing marketing investment. Sense that systems could perform better but lack internal expertise for data analysis and optimization. Want proactive improvement recommendations, not just reactive problem fixing.
Organizations with compliance or security requirements. Industries with regulatory oversight (finance, healthcare, e-commerce) requiring documentation of security practices, regular updates, and audit trails. Companies handling sensitive customer data needing professional security management. Businesses facing increasing cyber threats requiring proactive security monitoring.
Integration with Digital Transformation
Business & Tech Support is the operational foundation ensuring other THATMABD capabilities deliver sustained value:
Digital Sales Platform support ensures payment processing reliability, order management system uptime, and integration health between e-commerce and fulfillment systems — preventing revenue loss from technical failures during critical sales periods.
Marketing Automation support maintains email deliverability, CRM data quality, integration sync reliability, and campaign performance monitoring — ensuring automated marketing systems continue generating qualified leads rather than degrading due to neglected maintenance.
Brand Development assets remain current through support managing website updates reflecting brand evolution, template modifications incorporating feedback, and consistency enforcement as new team members create content.
AI-Driven Optimization requires ongoing support implementing algorithmic recommendations, monitoring model performance, retraining on new data, and adjusting parameters based on business feedback — transforming AI from science project into operational system.
Support typically begins immediately after initial transformation deployment during weeks 11-12 of 90-day cycle, providing continuity from build phase into operational phase. Ongoing support ensures transformation benefits sustain and compound rather than degrading as initial deployment quality fades without maintenance.
Support Plans Tailored to Your Business
THATMABD structures support based on your business model, system complexity, and operational requirements rather than one-size-fits-all tiers:
System Complexity Assessment
Support scope reflects the digital infrastructure requiring maintenance. Single website with contact forms needs different support than integrated e-commerce platform with CRM, marketing automation, payment processing, and ERP connections. Multi-location operations with customer portals, custom workflows, and high transaction volumes require more comprehensive monitoring and faster response than straightforward implementations.
Business Criticality Alignment
Support response times and availability match how system downtime affects your operations. Companies where every hour offline costs significant revenue need faster emergency response than businesses where issues can wait until next business day. Organizations with 24/7 customer operations require round-the-clock support availability versus those operating standard business hours.
Growth Stage and Evolution Needs
Support includes development capacity matching your optimization and enhancement requirements. Businesses in rapid growth phase needing frequent feature additions, workflow modifications, and scaling adjustments require more development hours than mature operations focused primarily on maintenance and stability. Strategic consulting frequency aligns with pace of business change and technology decisions.
Industry and Compliance Requirements
Support documentation, security protocols, and audit capabilities adjust for regulatory environments. Healthcare, finance, and e-commerce businesses with compliance obligations receive appropriate documentation, security monitoring depth, and audit trail maintenance. Companies handling sensitive customer data get enhanced security surveillance and incident response capabilities.
Internal Team Capabilities
Support level considers what your team can handle versus requires external expertise. Organizations with technical staff capable of routine content updates and minor troubleshooting need less hands-on support than companies without any technical resources. Training and knowledge transfer emphasis varies based on whether you’re building internal capability or prefer fully outsourced technical management.
THATMABD designs support agreements reflecting your specific situation — ensuring you receive appropriate coverage without paying for unnecessary service levels or accepting inadequate support for business-critical systems.
Ready to ensure your digital systems deliver sustained value?
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