Get a complete operational assessment, 12-month transformation roadmap, competitive analysis, and prioritized capability plan — in 2 weeks.
THATMABD maps your systems architecture, validates priorities against market reality, and delivers the technical blueprint for measurable growth.
What THATMABD Delivers
Comprehensive Operational Assessment
THATMABD conducts structured diagnosis across six critical dimensions to understand exactly where you are before defining where you’re going:
Systems Architecture Mapping
Complete audit of your technology landscape — every platform, database, integration point, and data flow. THATMABD documents what systems you’re running, how they connect (or don’t), where data lives, and what technical constraints will shape your transformation. This includes identifying API capabilities, integration options, security requirements, and vendor dependencies that affect what’s buildable and in what timeframe.
Data Quality and Readiness Analysis
Examination of the data that will power new capabilities. THATMABD assesses customer records for completeness and accuracy, product catalogs for consistency, transaction data for reliability. Identifies data cleaning requirements, migration complexity, and quality issues that need resolution before new systems deploy. This prevents launching platforms that fail because the underlying data is fragmented or inaccurate.
Workflow and Process Documentation
Detailed mapping of current operational workflows — how orders get processed, how customers request support, how marketing qualifies leads, how sales closes deals. THATMABD captures not just the official process but how work actually flows through your organization, including workarounds and manual interventions. This ensures new systems match operational reality, not theoretical ideals.
Performance Baseline Establishment
Quantification of current metrics across every capability targeted for improvement. THATMABD measures current conversion rates, quote generation time, customer acquisition costs, support ticket resolution, inventory turnover, order fulfillment cycles — whatever metrics matter for your transformation. These baselines become the benchmark for measuring ROI after deployment.
Competitive Digital Capability Analysis
Structured comparison of your digital maturity versus direct competitors and best-in-class performers from adjacent industries. THATMABD analyzes competitor websites, customer portals, ordering processes, mobile capabilities, and service delivery. Identifies where you’re behind (creating immediate revenue risk), where you’re competitive (table stakes), and where you have differentiation opportunities.
Team Capacity and Capability Assessment
Evaluation of internal resources available for transformation — technical skills, bandwidth to absorb change, digital literacy levels, training requirements. THATMABD determines which capabilities your team can maintain long-term versus which need ongoing support, realistic adoption timelines based on change capacity, and training investments required for successful deployment.
12-Month Phased Transformation Roadmap
THATMABD designs a sequenced implementation plan structured in 90-day cycles, with each phase building on the previous while delivering standalone value:
Capability Sequencing and Dependency Mapping
Strategic prioritization of which capabilities deploy when, based on three factors: revenue impact, implementation risk, and technical dependencies. THATMABD sequences initiatives so foundational elements — data integration, authentication systems, core APIs — deploy before dependent features. Quick wins that generate cash or improve critical metrics get prioritized to fund subsequent phases.
Phased Investment and Resource Planning
Detailed breakdown of required investment by quarter — technology costs, implementation labor, training requirements, temporary capacity needs. THATMABD specifies when internal resources need to be allocated, what decisions require executive approval, and where external expertise is required. Includes contingency planning for scope adjustments and integration challenges.
Technical Architecture Design
Complete specification of how systems will integrate — which platforms connect to what, through which APIs or middleware, with what data sync frequencies. THATMABD defines the technical blueprint showing how customer data flows from capture through CRM to marketing automation, how orders transmit from website to ERP to fulfillment, how inventory updates propagate across all customer-facing systems.
Capability Stacking Logic
Design showing how capabilities compound value over time. THATMABD structures the roadmap so a customer data platform deployed in Phase 1 enables marketing automation in Phase 2 and predictive analytics in Phase 3. An integrated order system in Phase 1 supports self-service portals in Phase 2 and inventory optimization in Phase 3. Each investment multiplies the value of subsequent investments.
Risk Mitigation and Contingency Planning
Identification of technical, timeline, and adoption risks with defined mitigation strategies. THATMABD documents integration challenges, vendor dependencies, data migration complexity, and change management concerns — then defines fallback positions and alternative approaches if primary plans encounter obstacles.
Success Metrics and Validation Gates
Clear definition of what success looks like for each phase with quantified outcome targets. THATMABD establishes validation criteria at each deployment milestone — functionality checks, integration testing, performance under load, user adoption thresholds. Defines go/no-go criteria for proceeding from one phase to the next based on measured results.
Revenue Optimization Analysis
THATMABD quantifies the financial impact of each capability and validates the business case:
Growth Lever Identification
Specific mechanisms through which digital capabilities increase revenue — higher conversion rates, increased average order values, improved customer retention, new customer segments accessed, additional products sold to existing customers. THATMABD calculates expected impact of each lever with conservative, expected, and optimistic scenarios.
Margin Enhancement Modeling
Analysis of how process automation, workflow optimization, and improved visibility reduce operational costs. THATMABD quantifies savings from reduced manual labor, decreased error rates, lower customer acquisition costs, improved inventory efficiency, and better pricing realization. Projects margin improvement by customer segment and product line.
Investment Payback Calculation
Detailed financial modeling showing investment requirements by phase against expected returns. THATMABD calculates cumulative cash flow, payback periods, and return on investment for the full program and each individual phase. Includes sensitivity analysis showing how results change under different adoption rates, cost scenarios, and revenue assumptions.
Competitive Pricing and Market Share Analysis
Assessment of how improved capabilities affect competitive positioning. THATMABD evaluates whether operational efficiency gains enable more aggressive pricing, whether enhanced customer experience commands premium pricing, or whether new capabilities open access to customer segments currently served by competitors.
Competitive Intelligence Report
THATMABD provides market context showing where you stand relative to competitors and where opportunities exist:
Capability Gap Analysis
Detailed comparison across customer acquisition channels, service delivery capabilities, operational efficiency, and data maturity. THATMABD identifies specific features competitors offer that you lack, capabilities you have that competitors don’t, and emerging best practices from adjacent industries that neither you nor competitors have adopted yet.
Threat Assessment
Analysis of platform businesses, vertical integrators, and technology-enabled startups entering your market. THATMABD evaluates their business models, cost structures, and strategic advantages — then recommends defensive capabilities required to protect market share and offensive capabilities needed to compete for growth.
Differentiation Opportunity Identification
Discovery of digital capabilities that could shift competitive dynamics in your favor. THATMABD finds customer experience innovations, operational efficiencies enabling better economics, or data-driven services that increase switching costs — capabilities competitors haven’t deployed that create meaningful advantage.
Strategic Roadmap Deliverables
Current State Diagnostic Report (20-30 pages)
Comprehensive documentation of systems architecture, competitive position, operational baselines, and capability gaps. Includes specific findings on what’s blocking growth, where inefficiency is highest, which technical constraints require attention, and which investments deliver fastest ROI. Designed for internal circulation to align leadership.
12-Month Phased Roadmap (visual timeline + specifications)
Quarter-by-quarter implementation plan showing which capabilities deploy when, required investment, expected outcomes, dependencies, and success metrics. Includes Gantt chart showing parallel workstreams and critical path. Each phase structured for 90-day execution cycles with clear milestones.
Technical Architecture Blueprint (diagrams + specifications)
Visual representation of how systems integrate, where data flows, which platforms connect through which methods. Includes API specifications, data sync frequencies, security design, and infrastructure requirements. Your IT team can use this for ongoing maintenance and future enhancement planning.
Financial Model (detailed projections)
Investment requirements by phase and expected returns — revenue impact, cost savings, efficiency gains. Includes best case, expected case, and worst case scenarios with documented assumptions. Calculates payback period and ROI for full program and each phase independently.
Competitive Positioning Analysis (comparison framework)
Structured comparison of your digital maturity versus key competitors across defined capability dimensions. Identifies where you must catch up to defend position, where you’re competitive, and where you can differentiate to gain share.
Phase 1 Implementation Plan (operational detail)
Week-by-week execution plan for immediate next 90 days — specific tasks, responsible parties, integration requirements, testing protocols, training schedules, go-live procedures. Designed for direct execution without translation gaps.
Why This Capability Matters
Eliminates Guesswork on Priorities
Leadership gets objective analysis of which initiatives deliver measurable ROI fastest, not subjective opinions or departmental lobbying. Every recommendation backed by operational data, competitive intelligence, and financial modeling. Teams work from shared architectural blueprint instead of competing for budget based on who argues most effectively.
Prevents Expensive Rework
Technical constraints, integration challenges, and data quality issues get identified before building begins. THATMABD designs around limitations or addresses them upfront rather than discovering obstacles mid-implementation when fixing them is expensive and delays timelines.
Establishes Measurable Accountability
Baseline metrics documented before transformation starts. Success criteria defined for each phase. ROI calculated using documented assumptions. Six months later, leadership knows definitively whether transformation delivered promised results because measurement framework was established before spending began.
Compresses Strategy Timeline
Traditional consulting takes 12-16 weeks for strategic assessment and recommendations, delivers a slide deck, then exits. THATMABD completes comprehensive strategy and roadmap in 2-3 weeks, then moves immediately into execution. Strategy becomes the first phase of implementation, not a separate engagement that delays value delivery.
Creates Institutional Asset
The roadmap belongs to your organization, not a consulting firm. If business conditions change, the framework enables intelligent priority adjustments rather than abandoning plans or continuing blindly. If you change transformation partners, the architecture and roadmap transfer. Strategic clarity persists beyond any vendor relationship.
Who Needs This Capability
Companies with fragmented digital investments that haven’t delivered measurable ROI. Multiple point solutions that don’t integrate. Marketing, sales, and operations optimizing locally instead of systematically. Need architectural clarity on how capabilities should connect to compound value.
Organizations where strategy and execution are disconnected. Strategy teams produce recommendations IT can’t implement. Technology roadmaps built around vendor refresh cycles instead of business priorities. Need integrated planning where strategy and technical feasibility inform each other.
Businesses facing competitive pressure from digital-native companies or platform businesses. Traditional operations losing market share to competitors with superior digital capabilities. Need objective assessment of capability gaps and sequenced plan to close them before market position erodes further.
Leadership teams seeking transformation confidence. Previous digital initiatives exceeded budgets, missed timelines, or failed to deliver promised outcomes. Need rigorous diagnostic, detailed planning, and measurable success criteria before committing to major transformation investment.
Companies constrained by legacy systems unsure how to modernize without disrupting operations. Technical debt limiting what’s possible. Need architecture showing how to integrate new capabilities with existing infrastructure, what can optimize immediately versus what requires foundational work, and realistic sequencing given technical constraints.
Investment and Timeline
Digital Strategy & Roadmap is included as the first phase of THATMABD’s 90-day transformation engagement. It runs for 2-3 weeks at project start and produces all strategic deliverables before system building begins.
This isn’t a separate consulting engagement that precedes transformation — it’s the diagnostic and architectural phase that ensures transformation delivers integrated systems on schedule with measurable ROI.
Ready to get strategic clarity before building begins?
[Schedule Strategy Session]