Mahmoud Abdelsalam

• Built and grew a business newsletter to 12,000+ readers globally, covering B2B marketing, growth strategy, and entrepreneurship.
• Demonstrated consistent ability to attract and retain a professional audience without a brand budget — purely through content authority and editorial consistency.

• Secured features in 10+ niche publications across MENA, establishing ThruHQ’s brand authority in its space.
• Conceptualized and built the platform’s verification badges feature — taking it from idea to shipped product.
• Focused on turning brand perception into a measurable growth asset across relevant digital channels.

• Owning the full web presence end-to-end — WooCommerce infrastructure, technical maintenance, and SEO strategy — to drive organic growth and improve conversion performance.
• Executed an SEO strategy that ranked AWMeco among the top 10 eco-friendly packaging companies in Egypt organically, competing against established players without paid search spend.
• Built and maintained the website as a primary revenue channel, ensuring technical stability and commercial performance run in parallel.

Operated as a fractional marketing director across 5 B2B and e-commerce clients simultaneously — owning strategy, brand, content, paid media, and growth roadmaps end-to-end without agency support or a dedicated budget.

• Took multiple clients from zero to market — handling everything from business planning and brand identity through to digital execution and measurable pipeline growth.
• Built brand positioning and full visual identities for clients entering competitive B2B and e-commerce spaces, giving early-stage businesses a credible market presence from day one.
• Designed and implemented lead generation funnels that converted brand awareness into consistent inbound sales activity across concurrent client engagements.
• Managed the complete marketing function independently across 4+ years — maintaining strategic clarity and execution quality across multiple industries with no team and no large budget.

• Managed CIMADECA and its festival end-to-end across both online and offline channels — handling logistics, communications, audience development, and stakeholder coordination.
• Delivered a full cultural event experience under real operational pressure, serving over 2,000 visitors.

• Developed and executed social media strategy for an experimental film festival project, growing audience awareness and engagement for a niche cultural project with limited resources.

• Founded and ran an online radio platform curating underground arts and music across MENA — one of the region’s earliest digital directories for independent artistic culture.
• Grew an engaged community of 100k listeners from zero with no budget, purely through curation and authentic storytelling.